Before you can add the colorful splashes that families love, you need a strong marketing strategy. Not sure where to start? These 5 essential concepts will help you revamp your marketing strategy and increase signups from the ground up. #1. Know your audience Before diving into your shiny new marketing process, you need to know who you’re talking to, where they are, and how to connect with them. And with over a million millennials becoming mothers each year, it’s no